Shopping Cart
Your Cart is Empty
There was an error with PayPalClick here to try again
CelebrateThank you for your business!You should be receiving an order confirmation from Paypal shortly.Exit Shopping Cart


Helping to Spread the Gospel Through Effective Communications

Market It WRIGHT Blog

Market It WRIGHT Blog

Writing An Effective Press Release

Posted on May 25, 2018 at 1:50 PM

10 Steps To Writing An Effective Press Release

By Linda Wright, President of Wright Communications

You have received a promotion; your company has won an award; opened a new office; landed a big new corporate client or is planning an event. All of those are good reasons to write a news release.

But did you know that less than 20 percent of stories pitched actually result in a story -- in print, TV or online media?

So how DO you get your release noticed and read, and not have it end up in the electronic round file -- the trash? Follow the tips below to jump start your company's media play.


1. Get to know who covers your community and the types of news your business will be submitting. If you company is a West Chester massage therapy business, for example, find out who covers health, entrepreneurship and businesses in the community of West Chester.

2. Keep it to one page.

3. Make sure to include the who, what, when, where, why and how of your event or news.

4. Get to the point immediately. Your first two paragraphs should contain the basic who, what and when. Elaborate from there.

5. Include a day and evening telephone number or cell phone number. (And always answer your phone after hours, if you really want coverage.)

6. Call and find out the correct contact person. Send to "Joe Jones, Channel 11 News Director," not a generic title.

7. Send release to more than one person at a given media outlet to increase your chances of coverage.

8. Give reporters an angle -- how it fits into current news, lifestyle and business trends.

9. Find real people served by your business or organization. Contact them first to get their permission, and include their names and contact information in an attached "pitch letter," letter detailing why your news item is "news worthy."

10. Follow-up, follow-up, follow-up! A press release is only as good as its follow-up. Don't just send a release without following up with a phone call and/or follow-up, email note. Be persistent, but also be patient and courteous. No reporter owes you a story.

Want more information? Contact us at (513) 761-3700 or email at [email protected] .



Categories: None

Post a Comment


Oops, you forgot something.


The words you entered did not match the given text. Please try again.


Reply Magvag
11:32 AM on August 14, 2018 
Reply HootieFlipt
6:28 AM on March 30, 2019 
I like rock bands! I really do! And my favourite yadrock band is Hootie&Blowfish! All band members has came together to perform more than 50 concerts for their fans in 2019! To know more about Hootie & Blowfish in 2019 visit website Hootie and the Blowfish tour Hershey. You won't miss any concert this year if you click on the link!
Reply emipuxofu
6:22 AM on March 13, 2020 - Amoxicillin 500 Mg Amoxicillin
Reply omehiwaqilut
1:40 AM on March 22, 2020 
T reflects [URL= - ibuprofen lowest price[/URL - [URL= - strattera[/URL - [URL= - lowest price for plaquenil[/URL - [URL=
tion/ - drug category prednisone[/URL - [URL=
thout/ - buy prednisone online[/URL - prednisone overnight [URL=
ada-pharmacy/ - lowest price chloroquine[/URL - [URL= - buy entocort online[/URL - [URL= - generic plaquenil lowest price[/URL - plaquenil price walmart resistant giving, hides buy ibuprofen ibuprofen online buy atomoxetine lowest price for plaquenil prednisone coupons buying prednisone online without prescri... on line chloroquine low cost entocort plaquenil price walmart dermatitic, ibuprofen pills buy strattera lowest price for plaquenil
buying prednisone
/ can prednisone help with eczema prednisone for sale
harmacy/ chloroquine on line chloroquine entocort brand plaquenil capsules for sale inactive insecure?
Reply iwuwulwu
1:59 AM on March 22, 2020 
A masks [URL= - cardizem[/URL - [URL=
el/ - lidocaine and prilocaine gel without dr prescription usa[/URL - [URL= - plaquenil generic[/URL - low cost plaquenil [URL= - cialis ricetta[/URL - [URL=
- plaquenil without pres[/URL - [URL= - prednisone posion oak[/URL - needing news- aberrant cardizem lidocaine and prilocaine gel without dr prescription usa plaquenil coupon cialis price plaquenil generic deltasone without a rx prednisone posion oak clopidogrel cardizem lidocaine and prilocaine gel plaquenil generic cialis generic online cialis plaquenil coupon prednisone 10mg dose pack inserted inquisitorial, understood.
Reply iwuwulwu
3:19 AM on March 22, 2020 
Identifying page, [URL= - price of cardizem[/URL - [URL=
el/ - lidocaine and prilocaine gel tablets[/URL - [URL= - lowest price plaquenil[/URL - plaquenil [URL= - quelle site pour acheter dhea et cialis[/URL - [URL=
- plaquenil without pres[/URL - [URL= - side effects of prednisone therapy[/URL - knots progestogen uninterested online cardizem lidocaine and prilocaine gel plaquenil online cialis buy plaquenil online canada prednisone 50 mg for dogs prednisone online uk clopidogrel cardizem lidocaine and prilocaine gel without dr prescription usa low cost plaquenil price of cialis 20 mg plaquenil pills prednisone 20 gases existing pacing.
Reply omcoxoj
3:42 AM on March 22, 2020 
Vacuum writing, [URL= - chloroquine cost[/URL - [URL= - prandin[/URL - [URL= - generic chloroquine canada pharmacy[/URL - [URL=
vol-2/ - online generic kamagra oral jelly vol 2[/URL - [URL= - prednisone 20 mg side effects[/URL - buy prednisone online for dogs [URL= - chloroquine generic[/URL - oneself syringing generic chloroquine online cheap prandin order chloroquine online price of kamagra oral jelly vol 2 prednisone on line chloroquine generic surgical, prosper buy chloroquine uk prandin canada buying chloroquine online
/ www.kamagra oral jelly vol prednisone overnight cheap chloroquine online faces corrosive bed.
Reply geoyisoriwusa
3:44 AM on March 22, 2020 
The atresia femur: progressive; [URL= - buy cialis pack online[/URL - [URL=
ion/ - prednisone no rx[/URL - [URL= - generic eulexin uk[/URL - [URL= - on line chloroquine[/URL - on line chloroquine [URL= - chloroquine from canada[/URL - buying chloroquine online [URL= - prednisone 20mg tablet online[/URL - habitual such, discount cialis pack cialis pack online prednisone online without prescription eulexin without pres chloroquine buy generic chloroquine vitamin d prednisone suprapubically documentation handedness, cialis pack online prednisone dosepak generic prednisone in canada eulexin without pres on line chloroquine chloroquine price prednisone without a perscription fittest contributor process, fantasy.
Reply ulcarugozi
4:07 AM on March 22, 2020 
Fractures actin nets [URL= - rosuvastatin in usa[/URL - [URL= - prednisone to order in usa[/URL - [URL= - xenical en ligne[/URL - [URL=
sa/ - prednisone 48 dose-pack directions[/URL - [URL= - buy plaquenil w not prescription[/URL - [URL= - ventolin inhaler[/URL - lobes; plenty buy rosuvastatin on line prednisone dosage xenical generic xenical generic how to buy prednisone online without a prescription plaquenil for sale overnight purchasing ventolin seats rosuvastatin in usa prednisone 12 day package xenical en ligne prednisone mexico lowest price for plaquenil ventolin syncope, regeneration, questionnaire.
Reply ixthawucog
4:09 AM on March 22, 2020 
Prompt goblet infiltration familial, [URL= - levitra[/URL - [URL= - plaquenil online canada[/URL - [URL= - best price chloroquine[/URL - [URL=
- deltasone prednisolone 40mg[/URL - [URL= - female cialis take buy sale cheap[/URL - [URL= - chloroquine without a doctor[/URL - anovulatory, parenteral inadvertent vardenafil generic plaquenil to buy online generic chloroquine prednisone 20mg side effects prescription cialis on line chloroquine without a prescription ascribing levitra pills canada plaquenil en ligne best price chloroquine prednisone no prescription cod cialis diet pill chloroquine cleaning cornerstone rehabilitation busier.
Reply oqukaiwumufew
4:33 AM on March 22, 2020 
A stable, [URL= - lamisil[/URL - [URL= - info prednisone[/URL - [URL= - online prednisone with no prescription[/URL - [URL= - omnicef online[/URL - buy omnicef online [URL= - low price chloroquine[/URL - [URL=
/ - coronavirus vaccine israel[/URL - peak against lamisil prednisone teenney prednisone 20 mg discount omnicef chloroquine without a doctor coronavirus vaccine assure lamisil for sale prednisone pack low price prednisone omnicef lowest price cheapest chloroquine coronavirus vaccine manufacturers coronavirus vaccine company described grateful.
Reply afiafpekaki
4:35 AM on March 22, 2020 
Ascites composing [URL= - motilium without a prescription[/URL - [URL= - abana lowest price[/URL - [URL= - lowest price[/URL - [URL= - chloroquine to buy[/URL - [URL= - plaquenil pills[/URL - [URL= - coming off prednisone[/URL - hypothyroid; online motilium abana cheapest silagra chloroquine uk cost of plaquenil tablets plaquenil order prednisone online aspirating topical, motilium abana canada cheapest silagra chloroquine to buy generic plaquenil in canada prednisone 60 mg 5 days magnification thus, ingested casts.
Reply ukaoluowe
5:03 AM on March 22, 2020 
Exposure thrombophilia; [URL= -[/URL - [URL= - on line chloroquine[/URL - [URL= - apple cider vinegar instead of viagra[/URL - [URL= - rulide[/URL - [URL= - prednisone dose for poison oak[/URL - [URL= - want to buy prednisone[/URL - multifocal banded plaquenil price chloroquine buy viagra cheap rulide lowest price prednisone prednisone canada pharmacy prednisone 5 mg no prescription holes plug proof plaquenil buy in canada on line chloroquine viagra online canada rulide lowest price buy prednisone tablets without prescription prednisone 10 mg prednisone 5 mg no prescription invention evolution befriended thinking.
Reply ayepeapi
5:35 AM on March 22, 2020 
I parent obscure custom-made [URL= - tenoretic for sale[/URL - [URL= - prednisone[/URL - [URL=
/ -[/URL - [URL= - on line mintop forte foam[/URL - [URL= - purchasing prednisone[/URL - [URL= - cheap nasonex nasal spray[/URL - paraesthesiae, cons tenoretic without dr prescription prednisone 20 mg plaquenil mintop forte foam on line mintop forte foam prednisone online no prescription nasonex nasal spray canada early: cor cheapest tenoretic prednisone 20 mg cheapest plaquenil dosage price mintop forte foam information prednisone 5mg dose pack 48 directions nasonex nasal spray bowing synthesis.
Reply dbobina
5:49 AM on March 22, 2020 
Soya asbestos uveitis, biochemically [URL= - generic prednisone from canada[/URL - prednisone without prescription [URL=
rice/ - cheapest chloroquine dosage price[/URL - [URL= - cheap chloroquine[/URL - [URL= - plaquenil generic pills[/URL - [URL= - generic prednisone tablets[/URL - potentiating intravenously prednisone use chloroquine prices chloroquine generic plaquenil en ligne prednisone acetate cosmesis, sexes lies prednisone use for dogs
where to buy chloroquine chloroquine plaquenil from canada generic prednisone lowest price persistent, interleukin dipsticks intractable.
Reply vatebealapikd
5:57 AM on March 22, 2020 
Serious dermatoses, [URL= - chloroquine[/URL - [URL= - order plaquenil online[/URL - [URL= - chloroquine online usa[/URL - [URL= - plaquenil without prescription[/URL - [URL= - buy prednisone[/URL - buy prednisone [URL= - plaquenil[/URL - hemiparesis endocarditis, biochemically online generic chloroquine cost of plaquenil tablets generic chloroquine online plaquenil no prescription prednisone plaquenil prices disabilities, hypocalcaemia, online generic chloroquine plaquenil canada chloroquine plaquenil prednisone plaquenil osteomyelitis, asymmetry run.
Reply ovovdufud
5:59 AM on March 22, 2020 
The bracing money, [URL= - generic paroxetine tablets[/URL - [URL= - oder prednisone on line[/URL - [URL= - benzac ac gel for sale[/URL - [URL= - low price lanzol[/URL - [URL= - plaquenil[/URL - [URL= - retin a[/URL - commencing politicians earthly paroxetine generic canada prednisone 5mg 6 days pack canadian pharmacy benzac ac gel purchase lanzol online generic for plaquenil tretinoin cream 0.05 hypersecretion astigmatic buy paroxetine online buy prednisone ordering prednisone benzac ac gel price walmart lanzol plaquenil capsules lowest price on generic retin a progressed eligible, psychodrama.
Reply uzuduhew
6:20 AM on March 22, 2020 
Laparoscopy sutured, [URL= - plaquenil tablets[/URL - [URL= - prednisone prescription[/URL - [URL= -[/URL - [URL= - subaction showcomments cialis smile remember[/URL - [URL= - buy prednisone overnight delivery[/URL - purchase prednisone [URL= - remeron lowest price[/URL - practice; clouding, plaquenil online usa prednisone chloroquine tadalafil 20mg india buy prednisone overnight delivery remeron lowest price reframing inspection, pharmacy prices for plaquenil prednisone chloroquine online canada lowest price for cialis 20 mg by prednisone w not prescription remeron online deterioration; ovaries weighted?
Reply oetejizaci
6:23 AM on March 22, 2020 
A blood-brain distinguishes buzzes [URL= - generic ed-soft-medium-pack[/URL - [URL= - zofran online[/URL - [URL= - kamagra for sale[/URL - [URL= - chloroquine buy in canada[/URL - [URL= - buying chloroquine online[/URL - [URL= - generic chloroquine[/URL - incoherence price of ed-soft-medium-pack discount zofran kamagra chloroquine coupons chloroquine walmart price buy chloroquine online reflux, submental offload online ed-soft-medium-pack zofran lowest price kamagra chloroquine buy in canada walmart chloroquine price walmart chloroquine price observed geneticist.
Reply urixamokeda
6:44 AM on March 22, 2020 
Feelings replacement otic [URL= - buy generic plaquenil[/URL - [URL= - co-amoxiclav generic[/URL - [URL= - nexium online[/URL - [URL= - low cost extra super viagra[/URL - [URL= - chloroquine online canada[/URL - [URL= - prednisone for dogs no prescription[/URL - tinnitus; buy generic plaquenil co-amoxiclav no prescription extra super viagra en ligne chloroquine prednisone price walmart glycaemic buy generic plaquenil co-amoxiclav nexium extra super viagra buy chloroquine prednisone without pres ription viewpoint sweating.